We've started a blog. Now what?
Social Media Optimization (SMO) is a vital component to your online social media marketing plan. Actually, maybe the word 'vital' isn't the best term to use. Perhaps 'so incredibly important we can't even put it into mere human words' is a bit better.
Not to be confused with a Search Engine Optimization plan (although SEO is certainly a complementary and highly suggested service), an SMO campaign works with your Web site and social media components to help your organization be found, be linked to from other blogs and sites and to be a strong contributor and resource in your online community.
Your Social Media Marketing plan requires regular maintenance, updates and connections. Some of PGM's Social Media Optimization services include:
- Help you regularly and frequently add optimized, well-linked content on your social media sites
- Tweak your links and tags to increase your findability online through traditional and social media search (with specialized engines like Technorati)
- Follow the buzz online about your organization and campaign
- Develop personalized interactive marketing techniques to encourage your visitors to tag, share and interact with your online activities
- Enable you to connect with your visitors, competitors and community members through comments, links and other methods of online participation to organically grow your user-base
- Work with you to track and capitalize on traffic and visitor trends
- Maintain awareness of social marketing events and trends to help you gain maximum exposure with your target audience
Don't have a Blog, podcast or social media plan in place yet? Talk to us about starting off with a
Social Media Optimization plan for your organization's Web site to get your current online presence ready to rumble.
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Given our focus on disclosure, we want to point out most of this information is available for free in books and through training. Yet there is some efficiency in having a dedicated and experienced guide.
